MARKETING PLAN

Preparing for the Market

      • Decide together when you want to put your home on market.

      • Establish a strategic sales price based on comps, market conditions and the reasoning for selling/getting net proceeds by a specific date.

      • Review all paperwork with you.

      • Advise you on what you can do to make your property more salable.

    Marketing to Create Maximum Exposure

        • Order Century 21’s distinctive FOR SALE sign & brochure box to be placed prominently on your property (once at start).

        • Install a lockbox for agents to access your property with their buyers (once at start).

        • Submit your home to the MLS for immediate exposure to the real estate community.  Once posted, it automatically gets syndicated to hundreds of other popular home search websites (once at start).

        • Video walkthrough highlighting features and benefits of Just Listed property.  This goes on MLS (link), on all social media accounts and to my entire database (once at start).

        • Facebook ad campaign targeting buyers looking in area (ongoing).

        • Create a property flyer highlighting the features and benefits of your home for cooperating brokerages and potential buyers (once at start).

        • Host open houses when appropriate (1 to 3 weekends is common) and full agent feedback report once open house has ended.

        • Contact neighbors via doorknocking with Just Listed flyer to promote your property (letting them “choose” their new neighbor(s)) (once at start).

        • Reach out to my entire database including colleagues, clients, neighbors, service providers and friends asking if they or anyone they know is looking to buy in your neighborhood/price range (once at start).

      Showing Preparation

          • Create Curb Appeal– Make sure your landscaping is neat and your yard is free of debris.  Have your entry area clean and freshly painted. 

          • Keep it Clean– Clean or, if necessary, paint the walls and woodwork.  A faded interior reduces the appeal.

          • Brighter is Better– Let the sunshine in.  Open drapes, clean windows and turn on lights for an inviting look.  Remove unnecessary/personal items enhance the size of the room and to show full value of storage.

          • Kitchens & Baths Make a Difference– Make both areas sparkle.  Keep counters clean and clear.  Repair faucets and caulking. 

          • Attend to the Details– Keep your home in “move-in” condition.  Clean carpets, area rugs and window coverings.  Fix the minor flaws, such as a sticky door or loose knobs.

          • Space is Important– Remove excess furniture and other items to maximize space and to show off your floor plan.  Less is more.

          • You Are Welcoming Guests– Keep your pets out of the way.  Vacuum/clean the floors to remove pet hair prior to showings.  Keep the kitty litter box in an inconspicuous area with the windows open. 

        Try to look at your property through the eyes of the buyers.  Any time or money spent preparing your home for the sale will bring you possibly more net proceeds and hopefully a faster sale.

        Our Professional Relationship

        My Commitment to You

            • Act as Your Full-Time Professional Agent– Evaluate your property, provide marketing and exposure, educate and advise you through the entire transaction.

            • Communicate with You– Inform you of changes in the market, provide feedback from agents and buyers and review marketing strategies.

            • Represent You in All Aspects of The Sale– Find qualified buyers, negotiate and successfully close escrow.

          Working Together

              • Determine the Correct Price– Prepare a Comparative Market Analysis and determine a pricing strategy.

              • Present Your Property to its Best Advantage– Prepare your property for sale and relay feedback from other agents/buyers.

              • Attend to Every Detail– Review documents, discuss disclosures, arrange inspections and guide you through the entire escrow process until your property closes.

            After the Offer- A Systematic Approach

            Negotiating the Contract

                • Ask the right questions when the offer is presented to get an idea of the buyer’s sincerity and financial situation.

                • Review the contract and your obligations/terms before signing.

                • Explain how contingencies work.

                • Explain the ramifications of pest inspection reports and other reports the buyer may order for your property.

                • Orchestrate the offer process to arrange “back-up” offers when needed.

              Monitoring and Managing the Escrow

                  • Stay in regular communication with the buyer’s agent to ensure a smooth transaction.

                  • Coordinate the details of the transaction with the escrow officer.

                  • Follow up closely with the buyer’s lender to make sure the buyer’s loan is solid.

                  • Facilitate the appraisal process.

                  • Monitor contingency removal dates closely to make sure everything is on track.

                  • Assist you if the buyer has any conflicts with the property.

                  • Ensure you sign closing documents from the title company on time and, after signing, you receive your proceeds and settlement documents promptly after closing.